2 min learn

A brand new bob has entered the social gathering—actually. Finally night time’s Self-importance Honest Oscars occasion, Hailey Bieber confirmed off a brand new tackle glamour along with her shoulder-length hair styled right into a smooth, ’90s-inspired blowout, because of the work of her hairstylist Bryce Scarlett. “I might not take into account this clear lady—we had been going for glamour and sexiness!” stated Scarlett.

Recognized for his gentle, trendy seems to be (he just lately did Margot Robbie’s Wuthering Heights press tour), Scarlett drew his inspiration from the Armani leopard print robe that Bieber was carrying. They checked out footage of Lauren Hutton’s first Oscars in 1975, when the mannequin wore her hair in a mid-length, curled type.

Lauren Hutton’s bob on the 1975 Oscars.

“I needed to enhance the construction of her robe with a gentle full ’90s blowout—I particularly love this on her present shoulder-length hair. We needed it to really feel clear however glamorous but trendy. We mentioned placing it up as nicely and finally felt that leaving it down gave it a softness that we needed,” Scarlett stated.

Hailey Bieber wears Giorgio Armani and Emi Jay to the 2026 Self-importance Honest Oscar Celebration.

To create the look, he labored with Bieber-approved hair care model Emi Jay (she’s worn a lot of their claw and hair clips). Beginning with clear, moist hair, he added the model’s Heavenly Hair Milk for physique, softness, and warmth safety. Focusing the blow-dryer on the roots, he used Emi Jay’s Flat Hair Brush. He curled hair with a big curling iron, and set it with Emi Jay Popstar Hair Setting Clips. To slick again flyaways, he added the model’s maintain stick (Emi Jay Angelstick). The ultimate completion product was Emi Jay’s new Angel Maintain Styling Cream, which he praised for including shine, density, and motion to her hair.

Behind-the-scenes whereas preparing.

Store the Merchandise for Hailey Bieber’s ’90s Bob Blowout

Popstar Clips in Lilac Smoke

Angel Maintain™ Styling Cream

Mini Boar Bristle Brush in Pink Sugar

Bamboo Paddle Brush in Pink Sugar